WHY Search Engines Are Important

If you own and operate any size business or company in 2024, you must consider SEO or Search Engine Optimisation for a variety of reasons that include:

• Find new customers and revenue: To get your brand, business, services, and products offered directly in front of people who are actively searching for these.
• Gain instant trust: Take advantage of Google’s endorsement of your brand through the high placement on the results page, ensuring trust and contact from potential customers.
• Sell to a hot audience: To capitalise on matching a person’s need to find a solution to their problem via your products, or services, at the most appropriate time when they are hot, when they are seeking it out. (as opposed to broad marketing)
• Long lasting results: Creating assets that are long-lasting, they will continue to provide traffic and prospects to your business over and over again.
• Don’t lose out to competitors: There are sales, enquiries, bookings, and signups, available that you can’t afford to lose to your competitors.

Need to find new business? Contact us..or Book an appointment (CTA)

For SEO to be successful it must be set up correctly starting with the following:

• Understanding of your business: A thorough understanding of your business type, services or products offered, objectives, and customers is absolutely essential.
• Competitor analysis: Finding out how your best competitors are ranking and winning traffic and business is a great place to leverage from.
• Research & select available traffic: Knowing how much traffic is available for keywords that are specifically related to what you offer is the bridge to get them to your pages. Selecting the best keywords is also important, mixing between broad and longtail for optimum results.
• Audit your website: An audit of your current website and pages will show what elements need tweaking, from content, information, code, page name and tiles, internal links and much more.
• Create a plan: Come up with a plan that takes all of the above into account including combining an off page strategy with backlinks from reputable aligned sites.
• Implement, start & measure: Implement and execute the new strategy and plan, and then measure the results always.